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COLD ONES: The Inside Scoop Interviews | Ep. 5, Brian Cotter

Welcome to COLD ONES, it's the podcast with chilly questions and even colder ice cream.

In episode 5 of the COLD ONES Podcast, SVP of Global Sales Engineering at Seismic, Brian Cotter, goes deep on how the world of B2B sales is changing through what he calls the "Consumerization of B2B Selling"

This is no hypothesis, these stories come from experience - Brian has had the luxury of seeing 2 world shifts take place between his leadership experience at both & Zuora which pioneered the categories of cloud computing and subscription management, respectively.

And of course no COLD ONES episode would be complete without some hilarious brain freezes. Hear why Brian is often described as a Twix ice cream bar ;) is a full Funnel Buyer Enablement platform that enables our customers to transform their internal demo sandbox into a no-login required, guard-railed, and guided demo experience so marketing, sales, and CS teams can enable buyers to buy the way they're demanding while still controlling the value story and getting all the buyer's intent analytics on the back end.

When our customers adopt ReachSuite, they see an immense ROI in reducing CAC, improving time to close, and increasing win rates.

ReachSuite empower sellers to win more deals, faster, by enabling buyers.

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