Welcome to COLD ONES, it's the podcast with chilly questions and even colder ice cream.
In episode 5 of the COLD ONES Podcast, SVP of Global Sales Engineering at Seismic, Brian Cotter, goes deep on how the world of B2B sales is changing through what he calls the "Consumerization of B2B Selling"
This is no hypothesis, these stories come from experience - Brian has had the luxury of seeing 2 world shifts take place between his leadership experience at both Salesforce.com & Zuora which pioneered the categories of cloud computing and subscription management, respectively.
And of course no COLD ONES episode would be complete without some hilarious brain freezes. Hear why Brian is often described as a Twix ice cream bar ;)
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