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COLD ONES: Marketing to Sales with Andrea Kayal

Join us in episode 17 of COLD ONES where we have a conversation with Andrea Kayal, the marketing maestro turned sales leader and now, the dynamic CRO at Help Scout.

Andrea shares her personal journey from CMO to CRO and how her deep marketing roots are fueling her approach to revenue growth at Help Scout. Andrea also unveils her secret sauce from her CMO days at Electric. Hint: it’s all about crafting innovative partnership strategies to slash costs and boost business results. Think of it as a masterclass in making every dollar work harder!


Backed by world-famous investors & executives at the largest software companies like IBM, DocuSign, and Adobe, ReachSuite is a Fully Functional Automated, Interactive Product Demo Platform that powers our customers to transform their internal demo tenant into a no-login required, guard-railed, and guided demo experience. Revenue teams across the full buyer’s life cycle - marketing, sales, sales engineering, and CS - rely on ReachSuite’s platform to provide on-demand discovery questionnaires, demos, and trial sandboxes. When our customers adopt ReachSuite, they see an immense ROI in reducing CAC, improving time to close, and increasing win rates.

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