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COLD ONES: The Inside Scoop Interviews | Ep. 15, Keith Rabkin

Updated: Jun 12

In episode 15 of COLD ONES, Chief Revenue Officer of PandaDoc and Former Senior Vice President and General Manager of Growth and SecurityScorecard, Keith Rabkin gives us a deep dive into the customer obsessed approach that he has learned and adopted from working in direct to consumer organizations like Google and Adobe and how he’s applied this unique mindset to enterprise selling. He emphasizes the importance of treating the sales process as a product, shedding light on how this mindset revolutionized the customer journey from initial interaction to deal closure at PandaDoc. Hint hint … secret shopper strategies to improve your customer experience.

Rabkin also talks about how to pay attention to your competitors without losing sight of what your customer needs. 


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