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COLD ONES: Zero to Hero Sales Strategies with Brian Birkett

Updated: Jun 25

Join us in episode 18 of COLD ONES where we have a conversation with the man behind zero to hero sales strategies, Brian Birkett, Chief Sales Officer at LeanData. First and foremost, as the previous VP of Sales at Peloton, he shared his lessons learned from working in an organization that has been on the wildest ride ever since the pandemic. 

Brian also gives us the lowdown on the magic of early-stage hiring and why hiring in pairs vs. solo sales reps is a game changer for your success. We dive into the details of running SMART experiments with outbound sales—like swapping emails for phone calls and testing outsourced SDRs. It’s all about finding what works and scaling it up!


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