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COLD ONES: The Inside Scoop Interviews | Ep. 8, Adam Tesan

Welcome to COLD ONES, it's the podcast with chilly questions and even colder ice cream.

In episode 8 of the COLD ONES Podcast, Chief Revenue Officer of Payrix & former CRO of Chargebee, Adam Tesan, shares how his team architected a 24 hour hyper-data driven inbound, demand-generation machine to win in the SMB and Mid Market. Adam also dives deep into the tactical playbooks, daily KPIs they watched and optimized, and team structure they implemented on the journey. And to wrap things up, Adam talks about the important steps and missteps to avoid when transitioning an organization from SMB, high velocity sales to Enterprise ready. All that and much more while Adam & Collin crush a fitting pint of French Vanilla (Hint: Adam's Canadian) 💙🍦 is a full Funnel Buyer Enablement platform that enables our customers to transform their internal demo sandbox into a no-login required, guard-railed, and guided demo experience so marketing, sales, and CS teams can enable buyers to buy the way they're demanding while still controlling the value story and getting all the buyer's intent analytics on the back end.

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